87-year-old Charulata Patel was born in Tanzania and has been following crickted for over 20 years, beginning when she got retired. She rose to fame when she was seen cheering for the Indian team who played against Bangladesh. Indian captain Virat Kohli went to meet her after the match and offered her free tickets for all upcoming matches.
Pepsico signed her for their digital and television campaign “Har Ghoont Mein Swag” which will go up as India plays against New Zealand. The campaign is a part of the earlier swag promotions released in February with Disha Patani and Tiger Shroff.