Amitabh Bachchan’s ‘See Now’ campaign will focus in Uttar Pradesh covering Unnao, Lucknow, Raebareli, Lakhimpur Kheri and Sitapur. The medium of coverage for this is going to be radio, television, print, social media, Whatsapp and SMS. These sources will help to provide information on eye health and local services available for people.
Vision problems are extremely common in India. The basic lack of understanding and awareness of how eye health works, leads to stigma around simple and easy treatments. People are often not aware of availability in their area of quality eye care services. It really is simple to avoid a lot of different sorts of blindness by preventative care,” Big B reportedly said.